• Creativity: Infuse each project with original ideas.

• Storytelling: Photos and videos convey brand narratives creating memorable connection with the audience.

• Attention to Detail: Every aspect of the photo, from focus to background, is considered.

• Equipment Knowledge: An understanding of photography equipment, from cameras to lenses and lighting gear, is essential for producing exceptional images.

• Ethical Standards: Respecting privacy and obtaining necessary permissions, helps maintain trust and credibility.