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The Pure Stone creates furniture and objects carved from single blocks of natural stone: sinks and basins, pedestals, vases, memorial urns and kitchen counters for homes, gardens and sacred spaces. They needed an online store that feels as considered as the pieces themselves. We designed and built a luxury e-commerce experience with editorial typography, rich material photography and collection-led navigation that lets the craftsmanship speak first.
Website Design & Development
A quiet, editorial store in deep stone tones and refined serif type. Large imagery puts each piece's material and finish front and centre, while clear collection navigation helps buyers move from inspiration to a specific product.
Collection-led navigation for sinks, counters, pedestals, vases and urns
Editorial hero and serif typography that match a luxury brand
Category cards that let the stone itself sell each collection
Complimentary shipping and trade programme messaging for designers
Showroom visit prompt for high-consideration purchases
Fully responsive storefront for shoppers browsing on mobile
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