Maison Pilates

Maison Pilates is a boutique Pilates studio in Colts Neck, New Jersey, built around forme, mouvement and grâce. Opening a new studio means filling classes before the doors open, so the brand needed a social presence that felt as polished as the space itself and gave people a reason to book early. We created a soft, French-inspired visual system of warm neutrals, script typography and textured paper, and used it to run the launch from start to finish: influencer outreach, the launch party, Community Week and the Booking is Live announcement with founding member priority access, followed by class schedules, studio etiquette and women-only Modest Hours. Short-form reels filmed in the studio bring the space to life. The result is a feed that feels unmistakably Maison and gives every follower a reason to book a class.